Author: Jon Minder

American Rebel CEO Andy Ross to introduce American Rebel Beer at the Inaugural Music Habitat Nashville Festival

April 24, 2024 08:00 ET | Source: American Rebel Holdings Inc

Nashville, TN, April 24, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (www.americanrebelbeer.com), proudly announce that CEO Andy Ross will introduce American Rebel Light Lager during his performance at the inaugural Music Habitat Nashville Festival April 27, 2024.

“I can’t wait to perform this Saturday at the first Music Habitat Nashville Festival at the Stonederosa. John and Tammy Stone have established this annual event and this is the first year to team up with the fine folks at Music Habitat and now this festival is going to the next level,” said Andy Ross. “We’re going to have a great stage and video wall behind us and we’re going to showcase American Rebel Beer – it’s the only beer we’re drinkin’ round here! Launching America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer into the marketplace is a primary goal of our current Reg A+ offering and introducing American Rebel Light Beer at the Music Habitat Nashville Festival helps deliver on that goal. Interested investors 18 years or older can log onto our public offering website at http://invest.americanrebel.com and subscribe to the offering.”

“My team and I at Music Habitat are honored to partner with Andy Ross and American Rebel Beer to help elevate independent artists across the globe and celebrate America’s Patriotic Beer,” said Music Habitat CEO Brandon Beard. Music Habitat is a game changing platform that fosters meaningful connections with artists, venues and fans. Through marketing, Music Habitat will connect, collaborate and monetize stakeholders in the live music ecosystem, providing a hub to connect independent artists, venues and lovers of live music.

Craig Reynolds, Head of Artist Relations at Music Habitat, adds, “I’m excited to have Andy Ross perform his brand of Country Patriotic Rock ‘n Roll at the inaugural Music Habitat Nashville Festival! Going to be a great day of music.” Music Habitat’s mission is to provide opportunities that not only allow for the pursuit of artistic passions but also support livelihoods within the music community. Artists scheduled to appear at the Music Habitat Nashville Festival include Andy Ross, Morgan Myles, Caden Gillard, John Stone, Miah Vicknair, Tim Watson, Cordell Winter, Loose Lips, Madeline Rose, Dan Shafer, J Edwards, and Resurrection Journey Tribute. Music, camping and fun begin at 5 pm April 26 for the VIP Party. Gates open at 11 am Saturday, April 27 for a full day of great music, and close at 10 pm. For more information and to purchase tickets go to musichabitat.com.

About Music Habitat

Music Habitat is a platform connecting artists, venues and music fans so they can collaborate to mutually benefit each stakeholder in the live music ecosystem, providing each the opportunity to monetize their artistry and investments so music can support livelihoods within the music community. For more information go to musichabitat.com.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

The Reg A Offering will be made by means of the Offering Circular. The securities offered by American Rebel are highly speculative. Investing in shares of American Rebel involves significant risks. The investment is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the securities, and if a public market develops following the offering, it may not continue. American Rebel intends to list the Series C Preferred Stock offered under Offering Circular on Nasdaq Capital Market and doing so entails significant ongoing corporate obligations including but not limited to disclosure, filing and notification requirements, as well compliance with applicable continued quantitative and qualitative listing standards. The listing of the Company’s Series C Preferred Stock on Nasdaq Capital Market is not a condition of the Company’s proceeding with the Public Offering, and no assurance can be given that our application to list on Nasdaq Capital Market will be approved or that an active trading market for our Series C Preferred will develop. For additional information on American Rebel, the Offering and any other related topics, please review the Offering Statement that can be found at: https://www.sec.gov/Archives/edgar/data/1648087/000149315224009903/form253g2.htm. Additional information concerning risk factors related to the Offering, including those related to the business, government regulations, intellectual property and the offering in general, can be found in the section titled “Risk Factors” of the Offering Statement.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual receipt of funds under the Reg A Offering, effects of the offering on the trading price of our securities, implied or perceived benefits resulting from the receipt of funds from the offering, actual launch timing and availability of American Rebel Beer, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us

American Rebel Reaches Distribution Agreement with Best Brands of Tennessee for American Rebel Beer

April 22, 2024 08:00 ET | Source: American Rebel Holdings Inc

Nashville, TN, April 22, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (www.americanrebelbeer.com), is proud to announce a distribution agreement with Best Brands Inc (www.bestbrandsinc.com) for the state of Tennessee.

“We are excited to work with Best Brands to distribute American Rebel Beer throughout my home state of Tennessee,” said Andy Ross, Chief Executive Officer of American Rebel. “We already have commitments from some legendary bars in the historic entertainment district in Nashville, as well as retail outlets, venues and music festivals throughout the state. Having American Rebel Beer available on Broadway in Nashville will introduce our beer to patriots from all over the country as Broadway is a one-of-a-kind must-see attraction for Nashville’s visitors. Launching America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer into the marketplace is a primary goal of our current Reg A+ offering and having American Rebel Light Beer available in the state of Tennessee helps deliver on that goal. Interested investors 18 years or older can log onto our public offering website at http://invest.americanrebel.com and subscribe to the offering.”

Best Brands will begin distributing American Rebel Light Beer as soon as product can be integrated into the Best Brands network. This agreement will make American Rebel Beer available to locations and customers within Best Brands’ territory statewide in Tennessee.

This is an important partnership between American Rebel Beer and Best Brands Inc., who both have deep roots in Tennessee. Best Brands’ history began when Manuel Eskind started Capital Distributing, a wholesale wine and spirits distribution company in 1939, when prohibition was repealed in the state of Tennessee. Manuel was granted license #3 for the state. In 1983, an opportunity arose for the grandchildren of Manuel to start their own distribution company, and Best Brands Inc. was born. Since then, Best Brands has established itself as a dominant player in the Tennessee market with three climate-controlled warehouse spaces totaling over 200,000 sq ft. Best Brands is still a family-owned and operated business with the fourth generation of the family actively involved in the business.

About Best Brands Inc.
Best Brands Inc. is a leading distributor of wines, spirits and beer, with four primary coverage areas of western Tennessee, middle Tennessee, southeastern Tennessee and northeastern Tennessee. Best Brands is a major force in the Tennessee market with an experienced management team and a sales staff second to none. Best Brands’ people’s devotion to promoting and growing their brands, both on-premise and off-premise, separates them from their competition.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

The Reg A Offering will be made by means of the Offering Circular. The securities offered by American Rebel are highly speculative. Investing in shares of American Rebel involves significant risks. The investment is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the securities, and if a public market develops following the offering, it may not continue. American Rebel intends to list the Series C Preferred Stock offered under Offering Circular on Nasdaq Capital Market and doing so entails significant ongoing corporate obligations including but not limited to disclosure, filing and notification requirements, as well compliance with applicable continued quantitative and qualitative listing standards. The listing of the Company’s Series C Preferred Stock on Nasdaq Capital Market is not a condition of the Company’s proceeding with the Public Offering, and no assurance can be given that our application to list on Nasdaq Capital Market will be approved or that an active trading market for our Series C Preferred will develop. For additional information on American Rebel, the Offering and any other related topics, please review the Offering Statement that can be found at: https://www.sec.gov/Archives/edgar/data/1648087/000149315224009903/form253g2.htm. Additional information concerning risk factors related to the Offering, including those related to the business, government regulations, intellectual property and the offering in general, can be found in the section titled “Risk Factors” of the Offering Statement.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual receipt of funds under the Reg A Offering, effects of the offering on the trading price of our securities, implied or perceived benefits resulting from the receipt of funds from the offering, actual launch timing and availability of American Rebel Beer, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us

American Rebel Reaches Distribution Agreement with Standard Beverage Corporation of Kansas for American Rebel Beer

April 18, 2024 08:00 ET | Source: American Rebel Holdings Inc

Nashville, TN, April 18, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (www.americanrebelbeer.com), is proud to announce a distribution agreement with Standard Beverage Corporation (www.standardbeverage.com) for the state of Kansas.

“We are excited to work with Standard Beverage to distribute American Rebel Beer throughout the state of Kansas,” said Andy Ross, Chief Executive Officer of American Rebel. “We already have commitments from some of the top sports bars, retail outlets, venues and music festivals in the state. Launching America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer into the marketplace is a primary goal of our current Reg A+ offering and having American Rebel Light Beer available in the state of Kansas helps deliver on that goal. Interested investors 18 years or older can log onto our public offering website at invest.americanrebel.com and subscribe to the offering.”

Standard Beverage will begin distributing American Rebel Light Beer as soon as product can be integrated into the Standard Beverage network. This agreement will make American Rebel Beer available to locations and customers within Standard Beverage’s territory statewide in Kansas.

This is an ideal partnership between American Rebel Beer and Standard Beverage Corporation, who both have deep roots in the Kansas City suburb of Lenexa, Kansas, where Standard Beverage has a new 83,000-square-foot facility and American Rebel has its flagship retail store. Standard Beverage was started by Sam Rudd in the Wichita area in 1949, just a year after Kansas ended its prohibition laws, and received one of the first alcohol wholesaler licenses in the state. Standard Beverage is still run by the Rudd family, and today is “the largest single alcohol distributor” in Kansas.

About Standard Beverage Corporation
Standard Beverage Corporation is a leading distributor of fine wines, spirits and beer, and is the only large distributor that is Kansas owned. With offices in Lawrence, Lenexa and Wichita, Standard Beverage employs approximately 450+ dedicated people and provides the most diverse portfolio of the industry’s best and most well-known brands.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

The Reg A Offering will be made by means of the Offering Circular. The securities offered by American Rebel are highly speculative. Investing in shares of American Rebel involves significant risks. The investment is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the securities, and if a public market develops following the offering, it may not continue. American Rebel intends to list the Series C Preferred Stock offered under Offering Circular on Nasdaq Capital Market and doing so entails significant ongoing corporate obligations including but not limited to disclosure, filing and notification requirements, as well compliance with applicable continued quantitative and qualitative listing standards. The listing of the Company’s Series C Preferred Stock on Nasdaq Capital Market is not a condition of the Company’s proceeding with the Public Offering, and no assurance can be given that our application to list on Nasdaq Capital Market will be approved or that an active trading market for our Series C Preferred will develop.

For additional information on American Rebel, the Offering and any other related topics, please review the Offering Statement that can be found at: https://www.sec.gov/Archives/edgar/data/1648087/000149315224009903/form253g2.htm.

Additional information concerning risk factors related to the Offering, including those related to the business, government regulations, intellectual property and the offering in general, can be found in the section titled “Risk Factors” of the Offering Statement.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual receipt of funds under the Reg A Offering, effects of the offering on the trading price of our securities, implied or perceived benefits resulting from the receipt of funds from the offering, actual launch timing and availability of American Rebel Beer, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us

American Rebel Reports Financial Results for the Year Ended December 31, 2023

April 16, 2024 08:00 ET | Source: American Rebel Holdings Inc

Nashville, TN, April 16, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (americanrebelbeer.com), announced its financial results for the year ended December 31, 2023. Investors are encouraged to read the Company’s annual report on Form 10-K, which was filed with the Securities and Exchange Commissions (the “SEC”) and contains additional information and is posted at https://americanrebel.com/investor-relations.

2023 Financial Highlights:

• Fiscal 2023 revenues rose to $16.2 million compared to $8.4 million in the prior year. The increase was primarily attributable to contribution from the acquisition of Champion Safe, which closed on July 29, 2022, as well as a general increase from Champion’s average quarterly sales of product.
• Fourth quarter revenues totaled $4.8 million compared to $3.8 million in the prior year period. This increase was again attributable to increases at Champion Safe.
• Gross margin for the Year ended December 31, 2023, was $3.0 million compared to $1.9 million, in the prior year. The increase in gross margin was driven by contributions from Champion Safe.
• Net loss for the year ended December 31, 2023, was $11.1 million compared to a loss of $7.1 million in the prior year period. The increased loss was primarily due to one-time transactional costs related to financing growth, as well costs related to the Champion acquisition and integration, inventory write-down, goodwill impairment, and stock compensation associated with the convertibility of the Company’s Series A preferred stock to members of management.

Current Business Highlights:

• Launched a $19.9 Million Regulation A Offering – Anyone 18 years or older can log onto the American Rebel Public Offering website at invest.americanrebel.com and subscribe to the offering.
• Launched American Rebel Beer – Anyone 21 years or older can log onto americanrebelbeer.com and sign up for a free coozie and updates about when American Rebel Beer will be available in their area.

Andy Ross, Chief Executive Officer of American Rebel commented, “2023 was a huge year for America’s Patriotic Brand. We continued to focus on driving growth within our core safe business and saw strong results nearly doubling revenue in that product line. During the year we also leaned into our unique brand identity to differentiate our product set with the launch of America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer – American Rebel Beer. Our beer is well positioned to gain market share in the $110+ billion beer market as we’ve partnered with the nation’s top beverage solutions company and largest co-packer. Key to the next phase for American Rebel will be the funds we raise through our recently announced Reg A+ offering. This unique approach to raising funds allows our strongest supporters, our customers, to be a part of our journey into the future.”

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

The Reg A Offering will be made by means of the Offering Circular. The securities offered by American Rebel are highly speculative. Investing in shares of American Rebel involves significant risks. The investment is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the securities, and if a public market develops following the offering, it may not continue. American Rebel intends to list the Series C Preferred Stock offered under Offering Circular on Nasdaq Capital Market and doing so entails significant ongoing corporate obligations including but not limited to disclosure, filing and notification requirements, as well compliance with applicable continued quantitative and qualitative listing standards. The listing of the Company’s Series C Preferred Stock on Nasdaq Capital Market is not a condition of the Company’s proceeding with the Public Offering, and no assurance can be given that our application to list on Nasdaq Capital Market will be approved or that an active trading market for our Series C Preferred will develop. For additional information on American Rebel, the Offering and any other related topics, please review the Offering Statement that can be found at: https://www.sec.gov/Archives/edgar/data/1648087/000149315224009903/form253g2.htm. Additional information concerning risk factors related to the Offering, including those related to the business, government regulations, intellectual property and the offering in general, can be found in the section titled “Risk Factors” of the Offering Statement.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual receipt of funds under the Reg A Offering, effects of the offering on the trading price of our securities, implied or perceived benefits resulting from the receipt of funds from the offering, actual launch timing and availability of American Rebel Beer, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us

American Rebel Announces $19.9+ Million Public 8.53% Preferred Offering

March 15, 2024 08:00 ET | Source: American Rebel Holdings Inc

Nashville, TN, March 15, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), is pleased to announce the launch of a Regulation A+, equity financing of up to $19,999,995 of 8.53% Series C Redeemable Convertible Preferred Stock (the “Public Offering”). This Public Offering is a watershed event for the Company and allows anyone 18 years or older to log onto the American Rebel Public Offering website at https://invest.americanrebel.com/ and with a click of a button subscribe to the offering. A copy of the Company’s offering circular for the Public Offering has been posted at https://www.sec.gov/Archives/edgar/data/1648087/000149315224009903/form253g2.htm. Investors may also review other securities filings on the Security and Exchange Commission’s website at https://www.sec.gov/edgar/browse/?CIK=1648087&owner=exclude.

This offering makes 2.6+ million shares of the Company’s Series C Redeemable Convertible Preferred Stock, par value $0.001 per share, which we refer to as the Series C Preferred Stock, available for purchase at $7.50 per share. The Series C Preferred Stock pays a $0.16 per share per quarter dividend at an annual yield of approximately 8.53% and is convertible into five shares of the Company’s common stock for each share of the Series C Preferred Stock. In addition, investors will receive perks based on the size of investment, such as hats, koozies, t-shirts, tank tops, guitars and VIP experiences to proudly display their participation as a shareholder of American Rebel.

Digital Offering, LLC, is acting as the sole lead managing selling agent for the Offering.

In addition to the launch of the Reg A capital offering, American Rebel is launching America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer with a proven beverage development company and co-packer. For more information on American Rebel Light Beer, go to americanrebelbeer.com.

Andy Ross, Chief Executive Officer of American Rebel, commented, “American Rebel is America’s Patriotic brand. Our greatest asset has long been our relationship with our customers who purchase our products to proclaim their love for this country and freedom and making an investment in American Rebel available to the general public through Regulation A+ expands our relationship with our patriotic family. Bringing our customers closer while aligning our interests and providing them another avenue for those customers to express themselves through stock ownership will serve to strengthen American Rebel as we position for the future. American Rebel Beer is the only beer we’re drinking round here!”

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. The Company also designs and produces branded apparel and accessories and is entering the beverage business. To learn more, visit www.americanrebel.com. For more information on American Rebel Beer, visit www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

The Offering will be made by means of the Offering Circular. The securities offered by American Rebel are highly speculative. Investing in shares of American Rebel involves significant risks. The investment is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the securities, and if a public market develops following the offering, it may not continue. American Rebel intends to list the Series C Preferred Stock offered under Offering Circular on Nasdaq Capital Market and doing so entails significant ongoing corporate obligations including but not limited to disclosure, filing and notification requirements, as well compliance with applicable continued quantitative and qualitative listing standards. The listing of the Company’s Series C Preferred Stock on the Nasdaq Capital Market is not a condition of the Company’s proceeding with the Public Offering, and no assurance can be given that our application to list on Nasdaq Capital Market will be approved or that an active trading market for our Series C Preferred will develop. For additional information on American Rebel, the Offering and any other related topics, please review the Offering Statement that can be found at: sec.gov/Archives/edgar/data/1648087/000149315224009322/partiiandiii.htm Additional information concerning risk factors related to the Offering, including those related to the business, government regulations, intellectual property and the offering in general, can be found in the section titled “Risk Factors” of the Offering Statement.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include actual use of proceeds from the private placement, effects of the private placement on the trading price of our securities, implied or perceived benefits resulting from the receipt of funds from the private placement, our ability to comply with the covenants, representations and warranties contained in the purchase agreement with the investor in the private placement, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2022. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

Investor Relations:
Brian M. Prenoveau, CFA
MZ Group – MZ North America
AREB@mzgroup.us
+561 489 5315

American Rebel Joins Tony Stewart Racing

American Rebel Joins Tony Stewart Racing

American Rebel to Serve as Primary Sponsor of Matt Hagan’s Dodge Charger SRT Hellcat Funny Car at the Menards NHRA Nationals Presented by PetArmor and at the NHRA Midwest Nationals

BROWNSBURG, Ind. (August 7, 2023) – American Rebel has partnered with Tony Stewart Racing (TSR), with a multi-year agreement, in the NHRA Camping World Drag Racing Series, with the Kansas-based company highlighting its residential safes on the Dodge Charger SRT Hellcat Funny Car of three-time champion Matt Hagan.

American Rebel (NASDAQ: AREB) will serve as the primary sponsor of Hagan during the Menards NHRA Nationals Presented by PetArmor August 11-13 at Heartland Motorsports Park. The orange and black car design will feature American Rebel on the hood and side panels of Hagan’s 11,000-horsepower machine. American Rebel will also be Hagan’s primary sponsor at the NHRA Midwest Nationals June September 29-October 1 at World Wide Technology Raceway. American Rebel will be featured in an associate partner position for the remainder of 2023 and the 2024 season, with 2024 primary races to be announced at a later date.

“We are absolutely thrilled about our new partnership with Tony Stewart Racing and Menards, which showcases our industry-leading gun safes and ammo lockers,” said Andy Ross, CEO, American Rebel. “We look forward to burning patriotic nitro with driver Matt Hagan. This is the perfect fit for the American Rebel brand and American Rebel attitude. We are looking forward to welcoming Matt and TSR to our patriotic family.”

American Rebel builds one of the most desirable residential safes on the market. Their Black Smoke safes come in six different sizes. They are specifically designed to meet the needs of homeowners and firearm aficionados.

American Rebel positions itself as “America’s Patriotic Brand.” They recognize a growing need to protect yourself, your family, your neighbors or even a room full of strangers. That need is in the forethought of every product they design.

“We’re proud to have American Rebel join our race team. Their core values fit perfectly within our organization,” said team owner Tony Stewart. “Together, we can support patriotism, honesty, reliability, loyalty, service and innovation.”

Hagan, a winner of four Funny Car events so far this season, is looking forward to representing American Rebel.

“Everyone knows I’m a country boy that does a lot of hunting and fishing,” Hagan said. “I have quite a few safes, so I’m looking forward to adding American Rebel to my collection soon. I’m excited to have a partner like this come onboard at TSR. We have a lot of great partners, and this will be a great addition as well. We’ll be at Menards for a signing ahead of the Menards NHRA Nationals Presented by PetArmor, so people can check them out there also. We have a couple good races coming up and hopefully we can do well for this new partner. It’s always good to be able to protect your belongings from fire and theft, so I can’t wait to get my hands on one of their safes soon.”

Hagan will be making a Menards store appearance on Thursday, August 10 from 5:30-7:00 p.m. CDT in Topeka, Kansas to promote the new partnership between American Rebel, Tony Stewart Racing and Menards.

-TSR-

Contact Ashley Wilson
Tony Stewart Racing
(303) 594-8147 or Ashey@tonystewart.com

American Rebel Reports Financial Results for 2022 Third Quarter

November 15, 2022 08:00 ET | Source: American Rebel Holdings Inc

Nashville, TN, Nov. 15, 2022 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) – America’s Patriotic Brand (the “Company”) announced its financial results for the three-month period ended September 30, 2022. Investors are encouraged to read the Company’s quarterly report on Form 10-Q, which was filed with the Securities and Exchange Commissions (the “SEC”) and contains additional information and is posted at https://americanrebel.com/

Third Quarter Financial Highlights:

• Revenues rose to $4.1 million compared to $0.3 million in the prior year period. The increase is attributable to contribution of the Champion acquisition which closed on July 29, 2022.
• Gross margin in the third quarter period ended September 30, 2022, was $978,104 compared to $15,278 in the prior year period. The increase in gross margin was driven by the contribution from the Champion acquisition.
• Net loss in the third quarter was $2.1 million, or $0.36 per share, compared to a loss of $1.4 million, or $1.05 per share in the prior year period. The increased loss was primarily due to transactional costs related to the Champion acquisition.

Andy Ross, CEO of American Rebel commented, “We’re very happy to be reporting the first quarter of financial results since our acquisition of Champion at the end of July. We projected our results to be nearly $4.0 million so we’re happy those results came in at the high end of that range. We expect full year pro forma revenue to be in the area of $20 million. This is a great time for American Rebel, not only in our enhanced safe manufacturing capabilities, but as we introduce the patriotically powered line of E-bikes, the ‘E-Bike With an Attitude,’ into a global market that is expected to grow to over $92 billion by 2029. We’re excited to continue the growth of America’s Patriotic Brand. “

About American Rebel Holdings, Inc.

American Rebel, through its wholly-owned operating subsidiaries, operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. The Company also designs and produces branded apparel and accessories and now intends to enter the E-Bike market.

To learn more, visit www.americanrebel.com.

For investor information, visit www.americanrebel.com/investor-relations.

About the Investor Summit

The Investor Summit (formerly MicroCap Conference) is an exclusive, independent conference dedicated to connecting smallcap and microcap companies with qualified investors. The Q4 Investor Summit will take place in-person and virtually, featuring 50+ companies and over 300 investors including institutional investors, family offices, and high net worth investors. Sectors Participating: Biotech, Communication Services, Consumer, Energy, Energy/Tech, Financial, Healthcare, Industrials, Materials, Real Estate, Technology, and Tech/Crypt. Contact: info@investorsummitgroup.com.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ:AREB)(NASDAQ:AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include our ability to efficiently incorporate acquisitions into our operations, the use of non-GAAP based pro forma financial estimates, our ability to introduce new products, our ability to meet production demands, our ability to expand our sales organization to address existing and new markets that we intend to target, our ability to meet or exceed financial and reporting estimates, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2021. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

SOURCE: American Rebel Holdings Inc

American Rebel Holdings, Inc. To Present at Q4 Investor Summit

November 07, 2022 | Source: American Rebel Holdings Inc

Nashville, Tennessee–(Newsfile Corp. – November 7, 2022) – American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel,” or the “Company”) today announced that Andy Ross, Chief Executive Officer, and Corey Lambrecht, Board Member, will be attending the Q4 Investor Summit Live in NYC at the Sheraton Times Square. Mr. Ross will be discussing the Company’s recent acquisition of Champion Safe Company that closed on July 29, 2022, and the Company’s first quarter as a combined company.

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products; vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. Market demand for firearms continues to be strong, with 2022 on pace to eclipse the previous pre-pandemic record of 2019. The home safe is becoming the new household appliance and American Rebel’s diverse product offerings are well positioned to benefit from the trend. Also noteworthy is that many of today’s gun buyers are first-time gun buyers who often immediately purchase a safe for responsible storage.

Event: Q4 Investor Summit
Date: November 14th, 2022
Presentation: November 14th at 12:30 PM ET
Location: Sheraton New York Times Square Hotel, 811 7th Avenue, W 53rd St, New York, NY 10019
Webcast: https://us06web.zoom.us/webinar/register/WN_zD7y8I0jRtyBxmMlHGHhOQ

• 1x1s will be available for qualified investors
• The conference is completely complimentary to qualified investors. Please register at Complimentary Investor Registration.

About American Rebel Holdings, Inc.

American Rebel, through its wholly-owned operating subsidiaries, operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. The Company also designs and produces branded apparel and accessories and now intends to enter the E-Bike market.

To learn more, visit www.americanrebel.com.

For investor information, visit www.americanrebel.com/investor-relations.

About the Investor Summit

The Investor Summit (formerly MicroCap Conference) is an exclusive, independent conference dedicated to connecting smallcap and microcap companies with qualified investors. The Q4 Investor Summit will take place in-person and virtually, featuring 50+ companies and over 300 investors including institutional investors, family offices, and high net worth investors. Sectors Participating: Biotech, Communication Services, Consumer, Energy, Energy/Tech, Financial, Healthcare, Industrials, Materials, Real Estate, Technology, and Tech/Crypt. Contact: info@investorsummitgroup.com.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ:AREB)(NASDAQ:AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include our ability to efficiently incorporate acquisitions into our operations, the use of non-GAAP based pro forma financial estimates, our ability to introduce new products, our ability to meet production demands, our ability to expand our sales organization to address existing and new markets that we intend to target, our ability to meet or exceed financial and reporting estimates, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2021. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

SOURCE: American Rebel Holdings Inc

American Rebel Presents New Apparel Lineup at Nation’s Best Sports Fall Specialty Market

November 04, 2022 08:00 ET | Source: American Rebel Holdings Inc

AURORA, CO, Nov. 04, 2022 (GLOBE NEWSWIRE) — American Rebel, Inc., a wholly-owned subsidiary of American Rebel Holdings, Inc. – America’s Patriotic Brand (NASDAQ: AREB), is presenting its new apparel lineup at Nation’s Best Sports (NBS) Fall Specialty Market November 3 – 5 at Gaylord Rockies Resort & Convention Center in Aurora, Colorado.

The Fall Specialty Market presents to the NBS members the latest in team and retail athletics, fishing apparel, hunting apparel and footwear, and lifestyle apparel. Global annual revenue from outdoor clothing alone is estimated to be worth $11.8 billion according to Market Reports World.

“Our concealed carry apparel falls under the lifestyle apparel category in the NBS Fall Specialty Market,” says American Rebel CEO Andy Ross. “We have improved our proprietary protection pocket with a silent closure that works smoother than our previous model. We have also made some adjustments to the size of the pocket to improve the handgun’s stability inside the pocket for safe and secure concealment.”

American Rebel apparel supports the company’s flagship safes, similar to Harley-Davidson supporting their motorcycles with their apparel and accessories. “We want to keep you concealed and safe whether you are inside your home or on the street,” says Andy Ross. “We believe our apparel is an onramp to our customers adopting our Patriotic Brand. We want Susie to ask Mom ‘what does Dad want for Christmas’ and Mom to say ‘anything with American Rebel on it.’”

About American Rebel Holdings, Inc.

American Rebel, through its wholly-owned operating subsidiaries, operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. The Company also designs and produces branded apparel and accessories and now intends to enter the E-Bike market.

To learn more, visit www.americanrebel.com.

For investor information, visit www.americanrebel.com/investor-relations.

About Nation’s Best Sports

Nation’s Best Sports (NBS) is a nationwide sporting goods buying group that was established in 1956 as the first sporting goods buying group, the Southwest Buying Syndicate. The NBS mission is to provide independently owned retailers the ability to effectively compete in an ever-changing environment through aggressive purchasing, marketing and service opportunities. Today, NBS is comprised of over 350 independent retail members representing over 1,200 store fronts across the United States, Canada and Puerto Rico. NBS offers independent retailers a diverse portfolio of buying opportunities in all categories of outdoor sports and general sporting goods. NBS hosts six different buying Markets annually that differ from industry trade shows because they are actual order writing and buying markets only open to member retail store owners, their buyers and approved vendors.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ:AREB)(NASDAQ:AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include our ability to efficiently incorporate acquisitions into our operations, the use of non-GAAP based pro forma financial estimates, our ability to introduce new products, our ability to meet production demands, our ability to expand our sales organization to address existing and new markets that we intend to target, our ability to meet or exceed financial and reporting estimates, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2021. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

SOURCE: American Rebel Holdings Inc