Direct to Consumer Engagement Strong
NASHVILLE, TN / ACCESSWIRE / December 4, 2018 / American Rebel Holdings, Inc. (OTCQB: AREB) (the “Company”), America’s Patriotic Brand, reports record Black Friday and Cyber Monday sales as well as record monthly sales for the month of November at Amazon.com. The Company also states that direct to consumer engagement is especially strong. “People have always responded to our brand at trade shows and we have focused our energies at replicating that response on social media and on our website,” said American Rebel CEO Andy Ross. “Today’s consumer is very comfortable shopping on their phone and our record Black Friday, Cyber Monday and monthly Amazon sales reinforce that our efforts are successful. We look forward to continuing to expand our reach on social media and achieving our goal of making American Rebel America’s Patriotic Brand.”
American Rebel Black Friday sales were up 200% over last year and Cyber Monday sales were up 400% year over year. Sales for the month of November at Amazon were 16% higher than the previous monthly record (August 2018).
American Rebel (OTCQB: AREB) is boldly positioning itself as America’s Patriotic Brand. American Rebel’s initial product offering is its line of concealed carry products, which were launched at the 2017 NRA Annual Meeting. The Company has identified the market opportunity to design, manufacture, and market innovative concealed carry products. American Rebel accesses its market uniquely through its positioning as America’s Patriotic Brand and the appeal of its products as well as through the profile and public persona of its founder and CEO Andy Ross. Andy has hosted his own television show for 12 years, has made multiple appearances over the years at trade shows, and is well-known in the archery world as the founder of Ross Archery, which was the world’s fastest growing bow company in 2007 and 2008. Andy has also released 3 CDs, done numerous radio and print interviews, and performed many concerts in front of tens of thousands of people. Andy has the ability to present American Rebel to large numbers of potential customers through the appeal of his music and other supporting appearances. For example, his appearance on the History Channel hit show Counting Cars in February 2014 has been viewed by over 2 million people. Bringing innovative products that satisfy an existing demand to the market through exciting means is the American Rebel blueprint for success. For more information on American Rebel, go to AmericanRebel.com.
Forward-Looking Safe Harbor
Statements under the Private Securities Litigation Reform Act, as amended: with the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties that may individually or mutually impact the matters herein described for a variety of reasons that are outside the control of the Company, including, but not limited to, projected revenues from the sales of its products through its other on-line channels, estimated market for its products, and statements about achieving its other development, growth, commercialization, financial and staffing objectives. Readers are cautioned not to place undue reliance on these forward-looking statements as actual results could differ materially from the forward-looking statements contained herein. Readers are urged to read the risk factors set forth in the Company’s most recent filing on Form S-1, annual report on Form 10-K, subsequent quarterly reports filed on Form 10-Q and other filings made with the SEC. Copies of these reports are available from the SEC’s website or without charge from the Company.
SOURCE: American Rebel Holdings, Inc.